Fleetwood market traders say ‘no deal’ to fake goods
SHOPPERS at Fleetwood Market can be sure they’re buying the genuine article thanks to a new campaign to stamp out sales of fake goods.
Under the Real Deal initiative, market traders, Lancashire County Council Trading Standards service and Wyre Council are joining together to crack down on counterfeits which damage legitimate businesses and see dangerous criminals profit from the proceeds.
Fleetwood is among the first markets in the county to display the Real Deal brand – which tells consumers that traders have signed up to a code of practice to ‘self-police’ the market and take action if they spot anything suspicious.
County Councillor Albert Atkinson, deputy leader of Lancashire County Council, said: “Fleetwood Market is a great place for shoppers to visit and provides an environment for legitimate local businesses to trade successfully. The Real Deal campaign will make sure it stays that way.
“The traders themselves are best placed to know what’s going on in their own market. Any business caught selling fakes damages the reputation and success of the whole market and it’s in everyone’s interest to be vigilant.”
Councillor Barry Birch, Cabinet member with responsibility for markets at Wyre Council, added: “We have always prided ourselves on offering first class facilities at Fleetwood Market.